Ayna Decors
About the Work
Who:
A client reached out to TriosCo with a concept of introducing affordable, quality, and sustainable pieces of furniture that showcased the work of Indian artisans within the US market.
What:
The team was given the freedom to showcase their creative skills with the challenge of building different pillars of a cohesive brand simultaneously.
Goal:
Build a brand that wanted to offer consumers the opportunity to not only own a piece of sustainable luxury, but to also experience the essence of mindful living.
- ✦ Quality
- ✦ Accessibility
- ✦ Mindful Living
How:
Working diligently together, Team TriosCo created a strong foundation of print and digital assets.
Branding:
After many productive brainstorming sessions, Team TriosCo was able to create a brand that captured the founders’ visions with:
- ✦ Ayna, a name that reflects what the brands stands for.
- ✦ The brands tagline, “Find Your Self”, which carries a deep meaning the brand hopes to inspire its customers with.
- ✦ Brand colors that represent purity, simplicity, elegance and sophistication.
- ✦ A captivating catalogue that captures the finesse of Indian artisans and depicts the quality of the product.
Digital & Marketing Assets: :
- ✦ As a brand that takes pride in being accessible to all consumers, TriosCo helped them achieve this goal by taking it one step further with a user-friendly, SEO optimized, and highly responsive eCommerce website.
- ✦ Social media accounts on LinkedIn and Instagram to help them build a community and give Indian Artisans a worldwide platform to showcase their work.
Ecommerce:
Harnessing the power of eCommerce, the team:
- ✦ Listed Ayna on Amazon, Rangeme, Houzz, Wayfair, and have recently started.
- ✦ Created keyword rich listings that catapults the brands organic ranking and conversion rates.
- ✦ Curated enticing product images.
- ✦ Utilized the different features of Amazon by creating A+ content and Amazon Store page in order to streamline consumers shopping experiences.
Key Achievements: :
After building all necessary assets needed to be eligible to work with big box retailers, Ayna officially listed on Lowes.
Results:
Persevering through the pressure of creating multiple assets that were cohesive and worked in tandem with each other, TriosCo successfully launched Ayna into the market.
Website: https://aynadecors.com/
Amazon – Click to view
Wayfair – Click to view
Houzz – Click to view
Pinterest- www.pinterest.com/aynadecors/
Instagram- https://www.instagram.com/aynadecors/
LinkedIn- https://www.linkedin.com/company/ayna-decors/