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About the Work

Who:

A client approached TriosCo with the notion of creating a lab-grown diamond jewelry brand that offers consumers sustainable and luxurious pieces of jewelry 

What:

The team was given the opportunity to use their creativity to build a brand that resonated with the client’s vision, while also giving them the freedom to showcase their talent 

Goal:

Redefining the realm of luxury by adhering to a consumer’s past to evoke a sense of nostalgia, while using the sustainable innovation of lab-grown diamonds to form a brand that ‘creates a new legacy’.  

  1. Transparency 
  2. ✦ Exclusivity
  3. ✦ Conscious Luxury 

How: 

By creating a solid foundation with the right digital assets, TriosCo launched Grown Excellence.

 

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Branding:

Team TriosCo worked diligently to curate a brand that evoked the very essence of the founder’s ethos with 

  1. Grown Excellence, a name that signifies its products 
  2. “Creating a new legacy”, the brands strong why statement and tagline.  
  3. Brand colors that represent decadence, purity, and devotion. Key factors associated with conscious luxury.
  4. A logo that depicts diamonds, indicating it’s a jewelry brand 
branding
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The Web:  

Understanding the importance of a website’s role in helping a brand establish their credibility, TriosCo created a highly responsive and user-friendly eCommerce website on Shopify that aligned with the brand’s ethos perfectly.

Ecommerce:  

Utilizing the power of eCommerce, the team decided to:  

  1. List Grown Excellence on Amazon, the world largest eCommerce platform.    
  2. Produced enticing product images  
  3. Developed keyword rich listings the increase the brands ranking organically.  
  4. Designed Amazon A+ content which clearly depicts the brands message and essence.  
  5. Created an Amazon Store Page for a more seamless and streamlined shopping experience with the brand.  
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Results:

Despite the daunting task of creating a brand bold enough to challenge the jewelry industry towards being more sustainable, the team was able to successfully launch Grown Excellence.  

To watch Grown Excellence create a new legacy view:  

 

Website:

https://grownexcellence.com/

 

Amazon:

Store Page: https://www.amazon.com/stores/page/F2ABB5A4-FDAF-4B66-8B9D-DF7F85999991  

Listing Example: https://www.amazon.com/dp/B0C94QQR4C