About the Work
A client approached TriosCo with the notion of creating a lab-grown diamond jewelry brand that offers consumers sustainable and luxurious pieces of jewelry.
The team was given the opportunity to use their creativity to build a brand that resonated with the client’s vision, while also giving them the freedom to showcase their talent.
Redefining the realm of luxury by adhering to a consumer’s past to evoke a sense of nostalgia, while using the sustainable innovation of lab-grown diamonds to form a brand that ‘creates a new legacy’.
- ✦ Transparency
- ✦ Exclusivity
- ✦ Conscious Luxury
By creating a solid foundation with the right digital assets, TriosCo launched Grown Excellence.
Team TriosCo worked diligently to curate a brand that evoked the very essence of the founder’s ethos with:
- ✦ Grown Excellence, a name that signifies its products.
- ✦ “Creating a new legacy”, the brands strong why statement and tagline.
- ✦ Brand colors that represent decadence, purity, and devotion. Key factors associated with conscious luxury.
- ✦ A logo that depicts diamonds, indicating it’s a jewelry brand.
Understanding the importance of a website’s role in helping a brand establish their credibility, TriosCo created a highly responsive and user-friendly eCommerce website on Shopify that aligned with the brand’s ethos perfectly.
Utilizing the power of eCommerce, the team decided to:
- ✦ List Grown Excellence on Amazon, the world largest eCommerce platform.
- ✦ Produced enticing product images
- ✦ Developed keyword rich listings the increase the brands ranking organically.
- ✦ Designed Amazon A+ content which clearly depicts the brands message and essence.
- ✦ Created an Amazon Store Page for a more seamless and streamlined shopping experience with the brand.
Despite the daunting task of creating a brand bold enough to challenge the jewelry industry towards being more sustainable, the team was able to successfully launch Grown Excellence.
To watch Grown Excellence create a new legacy view:
Listing Example: https://www.amazon.com/dp/B0C94QQR4C