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Simpli
Source

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About the Work

Who:

With a brilliant idea to connect the Indian market with US consumers, a client approached TriosCo to help them achieve this goal by creating a worldwide stage that simplified global supply chain.  

What:

The team had to work diligently to establish the brand and formulate multiple strategies that clearly communicated their “why statement and generate leads.  

Goal:

Build digital assets that connect two pioneering markets by taking advantage of three key USPs:  

  • ✦ Access to the Indian market
  • Shipments of any size 
  • Verified suppliers 

How: 

By creating a strong foundation of various digital assets, TriosCo launched SimpliSource.  

 

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Branding:

After understanding the client’s passion for the project, the team formulated a brand that aligned with the vision through:   

  1. ✦ SimpliSource, a name that simply conveys the brands services. 
  1. ✦ Brand colors that signify trust, confidence, and intelligence- three key features that are vital to global supply chain management.  
  1. ✦ “Sourcing made easy”- the brand’s why statement and tagline.   
  1. ✦ A simple yet bold logo  

 

 

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The Web :  

In order to make SimpliSource accessible to the entire world, the team built an SEO optimized and highly responsive website that clearly communicated the brand’s services.  

Marketing :      

  1. ✦ Created social media accounts on LinkedIn and Instagram to build a community through engaging and educative posts.  
  1. ✦ Formulated a sales funnel for lead generation. This includes email marketing, LinkedIn emails, and Meta and Google ads. 
  2. ✦Listed SimpliSource as a supplier on Rangeme  
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Results:

Within 45 days of launching the brand, SimpliSource has received numerous inquiries through Rangme and has begun to garner significant attention for its digital assets. 

 

Website  : https://simplisource.com/

Instagram- https://www.instagram.com/simplisource/

LinkedIn- https://www.linkedin.com/company/simplisource