Explaining Marketplace and D2C
Before we try to understand the eCommerce stores or online marketplace or which strategy will get your brand a big win, let’s understand how businesses have revolutionized themselves with the rise of the internet. As consumers use the internet (and their mobiles) more often than before, we are at the stage where UI/UX design services or eCommerce services are fast becoming a part of many business models.
Online Marketplace Model
An online marketplace is sort of self-explanatory, where many sellers or vendors will be competing with your products or services. A simple way to put it is that, for a commission, you will be able to sell your brand’s product or services to the existing customer base on that online market.
Online Marketplace Model
An online marketplace is sort of self-explanatory, where many sellers or vendors will be competing with your products or services. A simple way to put it is that, for a commission, you will be able to sell your brand’s product or services to the existing customer base on that online market.
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Direct-to-Consumer (D2C)
When you choose this method, it would mean you are going to sell directly to the consumers. Meaning, you will have to find the right e-commerce platform suitable for your brand and integrate that within your website. There are some pretty good eCommerce services, like Shopify, WooCommerce, and BigCommerce, that you can choose from.
Benefits of Selling on D2C
There are many benefits when it comes to selling directly to the consumers. The major reasons many brands love D2C are listed below
The Disadvantages
A brand’s website and shopping model can come with its own list of disadvantages that can affect the visibility and image, so here are some of them listed down
Hybrid Models Drive Growth
We believe in the power of hybrids, whether they are Greek or Japanese demigods. Jokes aside (like the one you see on websites – another joke for coders), we believe that harnessing the best of a reputable online marketplace and promoting your brand’s strategy with the latest UI/UX trends on YOUR own website is the next best thing after the internet.
Conclusion:
At TriosCo, we believe that hybrid models are here to stay and will lead the future of online shopping. As a business, you must understand brand strategy and how to use eCommerce services to your best advantage. It depends on the niche, scalability, and your business goals in the end, and we are here to help you do that!